Honestly, the product looks good, details the tone very well and lightens super fast, yes I recommend it for virgin hair without dyeing, but don't use it so often if you don't want your hair to dry out use it every 3 times a week, for example Monday Wednesday and Friday, I hope my comment helps you, obviously I recommend using some hair oil so that it looks very shiny. 🤭

Lightened my hair really well, I still have at least a third of the bottle left and it went from black to light brown.

I have tried Sun In before to attempt to lighten or give highlights to my hair and this product works similarly to sun in. These are both hydrogen peroxide based products that will lighten your hair with sun or heat exposure. I found that the sun bum lightener is much less potent. It takes a lot more product before you start to see any lightning results. I felt like the damage that I did to my hair was pretty similar to the sun in, so I would expect it to lighten my hair as quickly as the Sun In does. I will say it was better than Sun In because it comes with a toner, which is a huge issue if you’ve ever tried Sun In before, you know that it makes your hair, very brassy and orange rather than blonde. So extra points to the sun bum product because the toner really does make a difference although I feel it adds a bit of damage so make sure that you are prepared to repair your hair back to health. Overall, solid product but you need to use lots of it to see the desired results. I’d also like to mention that I used this in an area where the UV index during the summer reaches 14 and I went out at the hottest hours of the day in order to use this product and it still took about 30 minutes before I started to see any real results. I feel with sun in that you see it almost instantly when you go into the sun after applying. Less damage than sun in but longer process. I noticed hardly any brassy tones with the toner.

Love this stuff! I had left over pink highlights and after a day in the sun it was nearly gone. Worked better than permanent lightener or color removal

To all my dark haired ladies, here is my process. I have dark-brunette, thick hair. Not so dark it looks black, but very much a dark chocolate brown. I read numerous reviews here and never saw a post with photos of the phases that dark hair goes through using this product to get lighter, but wanted to try it out so I decided to take multiple photos from different points. When I first used the product I only applied it after I showered thinking my hair had to be wet. However around the time I was about 25% through the product I started spraying it on dry hair. In my experience either way has worked the same. I followed the instructions and never applied the product more than once between washes. The product itself smells wonderful (as all sunbum products do) and yes it can be drying, however with the following of the directions and by doing a moisturizing hair mask at least once a week I have been able to keep my hair soft and strong. I also made sure to spend time in the sun, either sunbathing, walking, or swimming after application to have that “sun kissed look”. Through this process I went from having dark chocolate brown to now having light brown hair with copper and blonde low lights! However, most have posted that their brown hair turned auburn or even red, and this was no different for me. At about 50% of the product being used I would say that in the right light I looked like I had dark auburn hair with copper and blonde streaks. However, since continuing using the product, the auburn color has faded but some red still remains blended with browns and blondes in my hair strands. I am very happy with my progress. I had no goal besides changing my hair up cheaply during the quarantine (hey we are all bored and need some change, am I right?). So for all of you dark brunettes who are curious about whether or not this product works, it totally does. I will warn you though it is different for everyone of course, but I say give it a try if you want to lighten your hair but aren’t a talented hair dresser (I’ll never take them for granted again!). I’ll be purchasing my next bottle today!

I wanted this to tone my hair, but it ended up making it look more brassy and orange than before. The kit is convenient and easy to use, but the results were not what I expected. It just did not work well for my hair.

So far, I’ve tried Suntouched, Sunbabe, and lastly Sun Bum. Without a doubt, Sun Bum not only lightened the best, but also seemed to nourish my hair. I have a ton of hair so I feel that I don’t get as many applications as other people might, however my hair lightened one level after finishing this bottle. My hair was a very badly grown out balayage with brown roots and light blonde ends. This product allowed me to gently blend the different levels. I intend to continue using this product over the others.Important to note:This product will lighten all hair that you apply it to. So if you want an all over lightning effect then apply all over. If you are trying to blend your roots, spray new growth only then gently brush downward towards already lightened hair.Wear gloves when applying and cover your ears with an oil ( I use castor oil) to prevent skin irritation!!!!Although this is a much more gentle alternative to bleaching, it does lift using a proprietary blend which Includes peroxide as one of its ingredients. If your hair is severely damaged or fried from over-lightening, take caution!

Ofc if your hair is darker, this may turn it orange-y. That’s just how hair lightening is. And for a lot of ppl, it’s not a one step process. The orange/yellow is also what the toner is for..I’m a natural blonde with bleached hair. Always liked the look of my roots being darker but wanted them a lil lighter so this worked super well. It’s drying but not ruining my hair drying like the rest of it. I actually like that it takes some of the oil away because that’s part of the reason I bleach my hair.My roots looked kinda natural anyway since everyone’s hair is darker at the top but I feel like this made it blend way better.I use the toner at the very bottoms of my hair. It does moisture but for my hair, it’s a lil heavy. I like the idea of something I can spray in though without having to wash it out or sit there bleaching my hair which is a whole process that I’m just so over. All in all it works great. I stand out in the sun for 30 mins or so after spraying the lightener in and combing it thru. Also works better than I expected for highlights.Just wish the toner was a lil less heavy but not worried about it.