CONDITION: Open Box
Item is in open or damaged packaging and has not been tested. Item may show signs of handling and may be missing parts or accessories.
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ROWENTA IRON, FOCUS EXCELLENCE STAINLESS STEEL SOLEPLATE STEAM IRON FOR CLOTHES, RETRACTABLE CORD, 400+ MICROSTEAM HOLES, POWERFUL STEAM, LED DISPLAY, 1750 W IRONING CLOTHES, CORDREEL, RED DW5433
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The Rowenta Focus Excellence Steam Iron is built for convenience and performance. This steam iron with retractable cord and auto shutoff offers easy storage with its 8-foot cord, while the LED display ensures simple, precise control. It combines Rowenta’s best technology with a patented Microsteam HD soleplate and powerful steam output for fast, even results. Plus, auto shut-off and anti-drip protection ensure safe, mess-free ironing. The Rowenta Focus Iron is suitable for home users who want crease-free clothes; designed for use in a laundry room with an ironing board as part of a daily routine.
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I took my time, waited until I had put it through its paces and only then did I decide to write this review. Over the years I’ve owned a lot of irons and none of them have been particularly good. They’ve all done their job, but that’s about it. This Rowenta, however is a standout. It’s on the heavy side definitely but the weight is there for a reason. When you press down on something, you don’t need to use your body to make a crease, or flatten the surface. When you push the steam button, it’s not a little puff steam, it’s a big big cloud of steam like you’d see from a commercial steam press. On top of that, the iron face itself is not fancy no stick surfaces. It doesn’t need that! It’s designed for real work on the ironing board. It holds heat, does its job, does it properly, and doesn’t let you down at any time in the process. It has a long cord that won’t run short when you need length. It holds enough water to keep you going through a lot of clothing, and it’s got settings from delicate all the way up through linen. From what I’ve experienced so far each setting is accurate. It even has a silk setting! I’m two months short of 69 years old and I’ve been ironing my own clothing since I went into the army when I was 18 years old. If you’re looking for an iron that is going to last for years to come, do everything you wanted to do, and never let you down. This is the one you want. And by the way, if you’re curious where Rowanta is made, it’s a German company. You’re paying for the best iron made. I highly recommend this, I use it every week and they expect to be using this iron to be passed on to my kids! Yes… it’s really that good.
This Rowenta iron heats up fast and delivers strong, consistent steam that easily removes tough wrinkles. The stainless steel soleplate glides smoothly, and the microsteam holes really make a difference. I also love the retractable cord and clear LED display. Solid, high-quality iron that makes ironing quicker and easier.
Well-made and nicely designed iron. Love that Rowenta finally came out with a retractable cord for easy storage. The iron is just heavy enough that you don't have to press hard to remove the wrinkles on your clothes.
Absolutely! Five star review. I recently purchased the Rowenta Focus Excellence Steam Iron, and I couldn't be happier! This iron is a game-changer for me. The powerful 1750-watt steam feature makes quick work of even the toughest wrinkles. The stainless steel soleplate glides effortlessly over fabric, and the 400+ microsteam holes distribute steam evenly for a flawless finish. I love the retractable cord—it’s so convenient for storage! The LED display is a fantastic addition, making it easy to adjust settings. Overall, this iron is well worth the investment. It has truly transformed my ironing experience. Highly recommended!!!!
Haven't used the iron yet, but according to previous Rowentas I've used, I expect it to do as it should. The reason for 1 star is there is no way to register the iron for its supposed 1 year warranty. The instructions that said to text a provided icon to a certain number would not let me complete the process because the form that was provided by text would not accept the model number and name. I tried 3 times with no success. So I went to the web site that was mentioned in the paperwork to register the iron. Again, I could not register it because there was no model like the one I received on their site. Because I've been extremely busy since I bought it over a month ago, today was the first day I had time to take it out of its box. I would return it, but the return window has expired. So it looks like I'm stuck with it. Everything will probably be OK in the end, but I am miffed that it seems that out of date models are being sold on Amazon. Lesson learned...before buying a rather pricey appliance, check the web site of the manufacturer to make sure it's a current model.
This is a nice iron w/ acceptable functions and features.It heats up quickly. The plate guides nicely across the fabric. The spring loaded cord storage works well. The water storage capacity is fine. I really like the idle steam level and the button-actuated pump steam augmentation. That button permits partial depression for exactly the correct amount of additional steam.The illuminated temperature display is very nice.My ironing board has a metal rack to safely hold a horizontal hot iron, but this iron goes to sleep quickly when horizontal, so that feature isn't great for my usage. I had been using that rack often previously w/ my other iron.This is recommended.
Great Iron ...works very well and would buy again
This thing has been a lifesaver for me and my wife, especially when we’re rushing out the door. It heats up fast, kicks out a ton of steam, and gets wrinkles out in no time. The power behind it is no joke. And you don’t have to deal with a cord because it’s retractable which is so awesome!It’s lightweight but feels solid, and I like that we don’t have to fight with a tangled cord every time we use it. The auto shut-off is a nice bonus too definitely gives peace of mind if you’re in a rush.Overall, super convenient and reliable. Couldn’t ask for more in an iron.
Made in China. Although I searched Amazon for Rowentha made in Germany and it did return this model and although other info on the internet indicated that this high end model was still manufactured in Germany, it is manufactured in China. It does the work but definitely not as good with steam as my previous iron.
Don't order it if you live on the Continent. Voltage not suitable and complicated to get a refund.
This is a fairly good iron. I thought it would be heavier, so that it would iron the more difficult sheets etc.
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Brand
Rowenta -
Special Feature
Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Cordreel, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function See more -
Color
Red -
Wattage
1750 watts -
Product Dimensions
12.91"L x 4.96"W -
Brand Name
Rowenta -
Model Name
Focus Excellence, Steam Iron, 1750 W, Powerful Steam Boost Up to 180 g/minute -
Model Number
DW5433 -
Model Year
2025 -
Manufacturer
Groupe SEB -
UPC
023108945103 -
Part Number
DW5433 -
Unit Count
1.0 Count -
Included Components
Iron -
Item Type Name
Iron -
Best Sellers Rank
#3,300 in Home & Kitchen (See Top 100 in Home & Kitchen) #4 in Irons -
ASIN
B0F1HGT1NK -
Special Features
Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Cordreel, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function -
Voltage
120 Volts -
Item Dimensions L x W
12.91"L x 4.96"W -
Item Weight
3.64 Pounds -
Style
Powerful Steam Boost - Retractable Cord -
Recommended Uses For Product
Iron, Ironing, Quelting, Quilting, Steam, Steamer for clothes, For ironing cotton, silk, linen, whool and synthetic fabrics -
Base Material
Stainless Steel -
GTIN
023108945103 -
Recent Sales
2K+ bought in past month
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Due to the nature of liquidation merchandise, returns are accepted only under the following circumstances:
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- Major undisclosed damage that significantly affects functionality or value
- Item arrives nonfunctional or dead on arrival (unless listed as untested, for parts, or salvage)
- Missing critical components necessary for basic operation that were not disclosed in the listing
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- Damaged, worn, or missing retail packaging
- Compatibility issues with buyer equipment, software, or intended use
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