I didn’t think it was possible to love a cooler bag, but I was wrong. I have no idea how I lived life without one before now. This was a solution to a travel issue for my husband and it is phenomenal. The craftsmanship is stellar, so many ooo’s and ahhh’s and that was before we even opened the Velcro on the bag, which is another ooooo. It’s holds ice for days, it’s doesn’t leak, it is gorgeous and the quality is par none. The zipper is very sturdy. And cleaning is a breeze. Just get it already.

Very durable cooler. I was pleasantly surprised to find several reusable ice packs inside. Perhaps I missed that this was included or not. This is a replacement cooler for me and I'm very happy with the look, material, space and function. I'll be using this during my river floats in the summer and a quick daily grab bag when needed. Plenty of space for grocery shopping too.

This is my girlfriend’s favorite cooler bag. It’s durable, leak proof, easy to keep clean, keeps drinks and ice cold for hours. Definitely worth the purchase.

Vendor Vogano has an absolute hit on its hands with this spacious 40-can soft sided cooler bag. We own 4 of those pricey (but absolutely worth it) Y-branded coolers, both soft-sided and hard-sided small and large chests. We were on the hunt for a soft-sided, large cooler bag with a top that would open wide. If you know about the "Y" version of the soft sided bag, then you know that the stiff zipper does not allow the top opening to stay open wide enough on its own and loading/unloading content can be a chore. This bag from Vogano is amazing and has lots of important features. For us, it is not meant to be a replacement, but an absolutely perfect addition and essential companion to our branded cooler collection. We give it a 4.5 star rating because we consider it to be near perfect.As shown in the photos, we opened, carefully examined, and tested the cooler to see how long it could keep things cold and whether it leaked or not, both in terms of seam leaks or condensation build up. Here is what we found:1. It is huge and can truly hold 40 cans, though we will use it for traditional groceries.2. The seams are hot welded and waterproof.3. The sides are "soft" yet firm and hold their shape.4. The bottom is "soft" but also firm and the bag stands straight when empty to allow for easy filling and emptying.5. When unfurled, the bag is monstrously tall and dwarfs large containers.6. The top closure is Velcro...not a zipper, so it is easier to open wide and stay wide while loading.7. The top part is meant to fill, but will roll down to reduce interior space if not filled to the brim.As shown in the photos, we took the full container of ice from our refrigerator, poured it into the bag and closed the Velcro top. We did not roll down the top because we wanted to test it as if the bag was totally filled. We left it on the kitchen counter from 8 am to 8 pm...12 hours, with the average room temperature of 72 degrees. We opened the bag at 6 hours and drained the accumulated water... right at 8 ounces, with most of the ice remaining. We opened the bag again at 12 hours and again drained the water... right at 12 ounces, with more than 1/3 of the ice remaining. No leaks at all. And, the photo of the bottom of the cooler resting on the orange dish towel shows that after 12 hours there still was no condensation or weeping. In a word...impressive. For a soft-sided cooler bag, at this great price point, to stay so cold for so long...well, that is remarkable to us. We are ordering another.The only reason it is not a perfect 5-star product is that the Velcro closure at the top makes it not waterproof. While this makes it great for loading and unloading, it also means that if it somehow tips on its side, any free liquid inside will leak out. We will be careful to make sure it stays upright.

I have gone through multiple AO coolers before giving this one a try. Definitely my favorite cooler by far. We take it in our sxs and it’s held up great, no tears. The fact there is no zipper hassle is probably my favorite part, easy breezy!!!! So nice. 10/10 I’d buy again and again.

Ready for any trip and also used as a cooler for a warming party . This is quality ! I would never compare to a Yeti - but this is it !!!

Finally used my cooler. It is true to size and easy to pack. Kept ice for a good while which are a plus. Do not buy this cooler if you cannot manhandle a strong zipper.

Nice soft cooler bag! Perfect for small picnic or camping trips. I have to say, I didn’t read the description—and it’s huge! I was looking for a smaller one, but since it’s soft, it still fits in the car. It feels thick enough and works just fine—keeps food and drinks pretty cold. It also comes with some ice packs, which is a nice touch. The outer plastic shell feels really thick and durable. I should mention that once it’s fully loaded… it’s heavy—but the padded strap helps a lot. I would definitely recommend it.